title
title
us LPs home
Capitol Record Club Issue
  #07 Yesterday And Today (ST-8-2553)
(Update: 15th. April 2023)
meet
  Club Issue1st. Sleeve

Notice* Click the label of each album, so you can see the large picture image.

#7-1 Yesterday and Today (1st. Press "Rainbow Label / Longines Press": ST-8-2553)
Back to the top of the line
TITLE
 "YESTERDAY...AND TODAY
CATALOG NUMBER
 ST-8-2553
RELEASE DATE
 early 1969 / First Press
TITLE LISTING
 SIDE 1
 SIDE 2
Drive My Car (BMI 2:25)
 And Your Bird Can Sing (BMI 2:02)
I'm Only Sleeping (BMI 2:58)
 If I Needed Someone BMI 2:19)
Nowhere Man (BMI 2:40) We Can Work It Out (BMI 2:10)
Dr. Robert (BMI 2:14) What Goes On? (BMI 2:44)
Yesterday (BMI 2:04)
 Day Tripper (BMI 2:47)
Act Naturally (BMI 2:27)
FRONT--> Click! BACK --> Click! SIDE 1 --> Click! SIDE 2 --> Click! DISK
meet meetback label label label
INNER SLEEVE FRONT COVER CLOSE UP
FRONT
 BACK
Plain white inner sleeve
(maybe)		 Plain white inner sleeve
(maybe)		 meetback The Capitol logo and the phrase "HIGH FIDELITY" appear in black at the right side of the front cover.
Copies of non gatefold Capitol albums that were released through the record club from 1969 through 1972 have three "hash marks" at the upper left hand corner of the cover. These are visible from the front and distinguish the albums from Capitol's regularly issued LP's.
FRONT COVER CLOSE UP
meetback The New Improved Full Dimensional Stereo logo was appeared at the top of the front cover slick.
BACK COVER CLOSE UP --> Click!
meet Back liner has the catalog number "ST 8- 2576". With "Full Dimentional Stereo" logo, WITHOUT "Also Available In Regular Monophonic"  letters under the FDS logo.
 meet Back liner has the catalog number "ST 8- 2553"
BACK COVER CLOSE UP
meetback meetback meetback The back liners have a small numeral located near the lower right or left corner. These numbers were used by Capitol to identify where the album cover was manufactured. (16 = Longines)
BACK COVER CLOSE UP
meetback
After Longines took over the record club in 1969, Capitol quit supplying albums to the club. Instead, Longines arranged for the manufacture of Capitol albums using cover artwork and label backdrops supplied by Capitol. Most of the back liners for the album jackets prepared for Longines contain the legend "Manufactured under license from Capitol Records, Inc., Hollywood and Vine Streets, Hollywood, Calif." in uppercase letters and "Printed in U.S.A." in a circular pattern.
LABEL CLOSE UP
label label The original issue was manufactured with black label backdrops with an outer rim colorband. "STEREO" indicator on the label has a chubby printing type.
meetback meetback meetback Longines altered the record number of the LPs by adding the number "8" to the prefix. The expanded record numbers appear on the record covers and labels and in the trail off areas. Longines began pressing Capitol Beatles albums in 1969, mono discs had been phased out. Thus, there are no mono Longines pressings of Beatles albums.
LABEL CLOSE UP
SIDE 1
 SIDE 2
 The club issue album labels have full "John Lennon-Paul McCartney" credits.
meet
 meet
LABEL CLOSE UP
label The text of the perimeter print in blue on the club issue discs states "Manufactured under license from Capitol Records, Inc., Hollywood and Vine Streets, Hollywood, California" in uppercase.
OTHER ITEM
-

LABEL Capitol Black label with color band (Record Club Edition)
MIX STEREO
VINYL COLOR Black
PRESS FACTORY Longines
FACTORY CODE 16
MATRIX No. SIDE 1
 ST - 1 - 82553 - A1    1     2   (hand etched)
SIDE 2
 ST - 2 - 82553 - A1    1     21  (hand etched)
PUBLISHER'S NAME
 -
"SUBSIDIARY" PRINT
 -
COVER FORM
 Single type. Housed in a cardboard jacket. Front cover: with gloss varnish
INNER SLEEVE Plain white inner sleeve (maybe)
COVER DESIGN/ PHOTO/ NOTES Photo by ROBERT WHITAKER
PRODUCER George Martin
COMMENTS
 When the Capitol Record Club began operations in 1958, it entered a mail-order market dominated by two clubs owned by other labels - Columbia and RCA. the Capitol Records record club enticed people to join by offering half-dozen or so "free" records in exchange for the new member buying one record and agreeing to club membership rules. Capitol's only hope of catching the competition was to exploit the strength of its talent roster.
Then in December 1968, Capitol had agreed to sell its direct marketing corporation, which included the Capitol record club to the Longines (Longines-Wittnauer) company. prior to Longines' purchase of the record club, The Beatles albums issued to club members were the same as the records shipped by Capitol to distributors and stores.
After Longines took over the club in 1969, Capitol quit supplying albums to the club, instead Longines arranged for the manufacture of Capitol albums using cover artwork and label backdrops supplied by Capitol. The LP back covers have three angled black bars in the upper right hand corner which wrap around to the front cover in the upper left hand corner, and do not have the "File Under" information.

Longines also altered the record number of the LPs by adding the number "8" to the prefix. By the time Longines began pressing Capitol Beatles albums in 1968, mono discs have been phased out. Thus, there are no mono Longines pressings of Beatles albums. These Longines Beatles albums are less common than the standard Capitol albums, which sold in the millions.

The first records pressed for Longines have the Capitol rainbow label backdrops, while later issues have either green Capitol labels.

Longines altered the record number of the LPs by adding the number "8" to the prefix. "Yesterday and Today (Capitol ST 2553)" is designated ST-8-2553. The expanded record numbers appear on the record covers and labels and in the trail off areas.

The New Improved Full Dimensional Stereo logo was appeared at the top of the front cover slick.
Back liner has the catalog number "ST 8- 2553". With "Full Dimentional Stereo" logo, WITHOUT "Also Available In Regular Monophonic"  letters under the FDS logo.

The back liners have a small numeral located near the lower right or left corner. These numbers were used by Capitol to identify where the album cover was manufactured. (16 = Longines)

On the label, The text of the perimeter print in blue on the club issue discs states "Manufactured under license from Capitol Records, Inc., Hollywood and Vine Streets, Hollywood, Calif." in uppercase.
The club issue album labels have full "John Lennon-Paul McCartney" credits.

Because of the slight delay in receiving the stereo mixes of "I'm Only Sleeping," "Doctor Robert," and "And Your Bird Can Sing," original vinyl pressings of Yesterday...and Today have those songs in rechanneled stereo. They appear in true stereo for the first time on vinyl in the US on the record club release, leading some people to mistakenly believe that "record club issues are superior." In reality, record club releases would typically be of inferior quality later on, to make up for their low sale prices, and the three songs had already appeared in true stereo in every tape format.

(*) The Longines Symphonette Society:
The Longines Symphonette Society was a direct marketing company working out of Larchmont and, later, New Rochelle, New York. These addresses were also printed on the labels of their releases. The company operated from the late-1960s until 1974, headed by Alan Cartoun, president, and son of Longines Watch Company Chairman, Fred Cartoun. The Longines Symphonette Society was a pioneer of using personalized computer-generated letters to promote LP records, 8-track tapes, electronics, books, and collectors' medallions. But their main business was mail-order LP box sets of classical and easy listening music, as well as releasing LPs of "old time radio" (OTR) programs.

It purchased the record club edition rights to the catalog of Capitol Records from the label for its Capitol Record Club in 1968 and continued to press Capitol LPs for the club until 1975, when it was shut down. (from Discog)


#7-2 Yesterday and Today (2nd. Press "Green Target ® Label / with Round STEREO / Longines Press": ST-8-2553)
Back to the top of the line
TITLE
 "YESTERDAY...AND TODAY
CATALOG NUMBER
 ST-8-2553
RELEASE DATE
 1971? / Second Press
TITLE LISTING
 SIDE 1
 SIDE 2
Drive My Car (BMI 2:25)
 And Your Bird Can Sing (BMI 2:02)
I'm Only Sleeping (BMI 2:58)
 If I Needed Someone BMI 2:19)
Nowhere Man (BMI 2:40) We Can Work It Out (BMI 2:10)
Dr. Robert (BMI 2:14) What Goes On? (BMI 2:44)
Yesterday (BMI 2:04)
 Day Tripper (BMI 2:47)
Act Naturally (BMI 2:27)
FRONT--> Click! BACK --> Click! SIDE 1 --> Click! SIDE 2 --> Click! DISK
meet meetback label label label
INNER SLEEVE FRONT COVER CLOSE UP
FRONT--> Click! BACK --> Click!
meet meet meetback The Capitol logo and the phrase "HIGH FIDELITY" appear in black at the right side of the front cover.
Copies of non gatefold Capitol albums that were released through the record club from 1969 through 1972 have three "hash marks" at the upper left hand corner of the cover. These are visible from the front and distinguish the albums from Capitol's regularly issued LP's.
FRONT COVER CLOSE UP
meetback The New Improved Full Dimensional Stereo logo was appeared at the top of the front cover slick.
BACK COVER CLOSE UP --> Click!
meet Back liner has the catalog number "ST 8- 2576". With "Full Dimentional Stereo" logo, WITHOUT "Also Available In Regular Monophonic"  letters under the FDS logo.
 meet Back liner has the catalog number "ST 8- 2553"
BACK COVER CLOSE UP
meetback meetback meetback The back liners have a small numeral located near the lower right or left corner. These numbers were used by Capitol to identify where the album cover was manufactured. (16 = Longines)
BACK COVER CLOSE UP
meetback
After Longines took over the record club in 1969, Capitol quit supplying albums to the club. Instead, Longines arranged for the manufacture of Capitol albums using cover artwork and label backdrops supplied by Capitol. Most of the back liners for the album jackets prepared for Longines contain the legend "Manufactured under license from Capitol Records, Inc., Hollywood and Vine Streets, Hollywood, Calif." in uppercase letters and "Printed in U.S.A." in a circular pattern.
LABEL CLOSE UP
label meetback label
Capitol's green label was first issued in July, 1969 (to April 1971). It sports a new Capitol logo:  a “C” surrounding a record. So did the record club; the change likely came in October. On this new label, the licensing statement still indicates that the records were made for Capitol Records. On early copies, the word "STEREO" appears in the same type face that had been used on the black-label issue – with "round" letters like the ones that were being used on regular-issue Capitol albums.
The trademark registration can be found in one of two configurations: either as TM to the right of the word "Capitol" or as (R) underneath the l in "Capitol."
Early 1969 wiith the "TM" next to "Capitol", later, in 1971, the "TM" was replaced with the more traditional "R" in a circle.
meetback meetback meetback Longines altered the record number of the LPs by adding the number "8" to the prefix. The expanded record numbers appear on the record covers and labels and in the trail off areas. Longines began pressing Capitol Beatles albums in 1969, mono discs had been phased out. Thus, there are no mono Longines pressings of Beatles albums.
LABEL CLOSE UP
SIDE 1
 SIDE 2
 The club issue album labels have full "John Lennon-Paul McCartney" credits.
meet
 meet
LABEL CLOSE UP
meet The text of the perimeter print in black on the club issue discs states "Manufactured under license from Capitol Records, Inc., Hollywood and Vine Streets, Hollywood, California." in lowercase.
OTHER ITEM
-

LABEL Capitol Green Target label with "R" in a circle / with Round "STEREO" (Record Club Edition)
MIX STEREO
VINYL COLOR Black
PRESS FACTORY Longines
FACTORY CODE 16
MATRIX No. SIDE 1
 ST - 1 - 82553 - A1    1     2   (hand etched)
SIDE 2
 ST - 2 - 82553 - A1    1     21  (hand etched)
PUBLISHER'S NAME
 -
"SUBSIDIARY" PRINT
 -
COVER FORM
 Single type. Housed in a cardboard jacket. Front cover: with gloss varnish
INNER SLEEVE Plain white inner sleeve
COVER DESIGN/ PHOTO/ NOTES Photo by ROBERT WHITAKER
PRODUCER George Martin
COMMENTS
 When the Capitol Record Club began operations in 1958, it entered a mail-order market dominated by two clubs owned by other labels - Columbia and RCA. the Capitol Records record club enticed people to join by offering half-dozen or so "free" records in exchange for the new member buying one record and agreeing to club membership rules. Capitol's only hope of catching the competition was to exploit the strength of its talent roster.
Then in December 1968, Capitol had agreed to sell its direct marketing corporation, which included the Capitol record club to the Longines (Longines-Wittnauer) company. prior to Longines' purchase of the record club, The Beatles albums issued to club members were the same as the records shipped by Capitol to distributors and stores.
After Longines took over the club in 1969, Capitol quit supplying albums to the club, instead Longines arranged for the manufacture of Capitol albums using cover artwork and label backdrops supplied by Capitol. The LP back covers have three angled black bars in the upper right hand corner which wrap around to the front cover in the upper left hand corner, and do not have the "File Under" information.

Longines also altered the record number of the LPs by adding the number "8" to the prefix. By the time Longines began pressing Capitol Beatles albums in 1968, mono discs have been phased out. Thus, there are no mono Longines pressings of Beatles albums. These Longines Beatles albums are less common than the standard Capitol albums, which sold in the millions.

The first records pressed for Longines have the Capitol rainbow label backdrops, while later issues have either green Capitol labels.

Longines altered the record number of the LPs by adding the number "8" to the prefix. "Yesterday and Today (Capitol ST 2553)" is designated ST-8-2553. The expanded record numbers appear on the record covers and labels and in the trail off areas.

The New Improved Full Dimensional Stereo logo was appeared at the top of the front cover slick.
Back liner has the catalog number "ST 8- 2553". With "Full Dimentional Stereo" logo, WITHOUT "Also Available In Regular Monophonic"  letters under the FDS logo.

The back liners have a small numeral located near the lower right or left corner. These numbers were used by Capitol to identify where the album cover was manufactured. (16 = Longines)

Label: Capitol Green Target label with R" in a circle.
Capitol's green label was first issued in July, 1969 (to April 1971). It sports a new Capitol logo:  a “C” surrounding a record. So did the record club; the change likely came in October. On this new label, the licensing statement still indicates that the records were made for Capitol Records. On early copies, the word "STEREO" appears in the same type face that had been used on the black-label issue – with "round" letters like the ones that were being used on regular-issue Capitol albums.
On the label, The text of the perimeter print in blue on the club issue discs states "Manufactured under license from Capitol Records, Inc., Hollywood and Vine Streets, Hollywood, Calif." in lowercase.
The club issue album labels have full "John Lennon-Paul McCartney" credits.

Because of the slight delay in receiving the stereo mixes of "I'm Only Sleeping," "Doctor Robert," and "And Your Bird Can Sing," original vinyl pressings of Yesterday...and Today have those songs in rechanneled stereo. They appear in true stereo for the first time on vinyl in the US on the record club release, leading some people to mistakenly believe that "record club issues are superior." In reality, record club releases would typically be of inferior quality later on, to make up for their low sale prices, and the three songs had already appeared in true stereo in every tape format.

(*) The Longines Symphonette Society:
The Longines Symphonette Society was a direct marketing company working out of Larchmont and, later, New Rochelle, New York. These addresses were also printed on the labels of their releases. The company operated from the late-1960s until 1974, headed by Alan Cartoun, president, and son of Longines Watch Company Chairman, Fred Cartoun. The Longines Symphonette Society was a pioneer of using personalized computer-generated letters to promote LP records, 8-track tapes, electronics, books, and collectors' medallions. But their main business was mail-order LP box sets of classical and easy listening music, as well as releasing LPs of "old time radio" (OTR) programs.

It purchased the record club edition rights to the catalog of Capitol Records from the label for its Capitol Record Club in 1968 and continued to press Capitol LPs for the club until 1975, when it was shut down. (from Discog)


#7-3 Yesterday and Today (3rd. Press "Green Target ® Label / with Thin STEREO / Longines Press": ST-8-2553)
Back to the top of the line
TITLE
 "YESTERDAY...AND TODAY
CATALOG NUMBER
 ST-8-2553
RELEASE DATE
 1972? / Third Press
TITLE LISTING
 SIDE 1
 SIDE 2
Drive My Car (BMI 2:25)
 And Your Bird Can Sing (BMI 2:02)
I'm Only Sleeping (BMI 2:58)
 If I Needed Someone BMI 2:19)
Nowhere Man (BMI 2:40) We Can Work It Out (BMI 2:10)
Dr. Robert (BMI 2:14) What Goes On? (BMI 2:44)
Yesterday (BMI 2:04)
 Day Tripper (BMI 2:47)
Act Naturally (BMI 2:27)
FRONT--> Click! BACK --> Click! SIDE 1 --> Click! SIDE 2 --> Click! DISK
meet meetback label label label
INNER SLEEVE FRONT COVER CLOSE UP
FRONT BACK
Plain white inner sleeve
(maybe)
 Plain white inner sleeve
(maybe)
 meetback The Capitol logo and the phrase "HIGH FIDELITY" appear in black at the right side of the front cover.
Copies of non gatefold Capitol albums that were released through the record club from 1969 through 1972 have three "hash marks" at the upper left hand corner of the cover. These are visible from the front and distinguish the albums from Capitol's regularly issued LP's.
FRONT COVER CLOSE UP
meetback The New Improved Full Dimensional Stereo logo was appeared at the top of the front cover slick.
BACK COVER CLOSE UP --> Click!
meet Back liner has the catalog number "ST 8- 2576". With "Full Dimentional Stereo" logo, WITHOUT "Also Available In Regular Monophonic"  letters under the FDS logo.
 meet Back liner has the catalog number "ST 8- 2553"
BACK COVER CLOSE UP
meetback meetback meetback The back liners have a small numeral located near the lower right or left corner. These numbers were used by Capitol to identify where the album cover was manufactured. (16 = Longines)
BACK COVER CLOSE UP
meetback
After Longines took over the record club in 1969, Capitol quit supplying albums to the club. Instead, Longines arranged for the manufacture of Capitol albums using cover artwork and label backdrops supplied by Capitol. Most of the back liners for the album jackets prepared for Longines contain the legend "Manufactured under license from Capitol Records, Inc., Hollywood and Vine Streets, Hollywood, Calif." in uppercase letters and "Printed in U.S.A." in a circular pattern.
LABEL CLOSE UP
label meetback label
Capitol's green label was first issued in July, 1969 (to April 1971). It sports a new Capitol logo:  a “C” surrounding a record. So did the record club; the change likely came in October. On this new label, the licensing statement still indicates that the records were made for Capitol Records. On early copies, the word "STEREO" appears in the same type face that had been used on the black-label issue – with "round" letters like the ones that were being used on regular-issue Capitol albums.
The trademark registration can be found in one of two configurations: either as TM to the right of the word "Capitol" or as (R) underneath the l in "Capitol."
Early 1969 wiith the "TM" next to "Capitol", later, in 1971, the "TM" was replaced with the more traditional "R" in a circle.
Capitol's record club never did adopt the red label style of 1971, continuing to use the green label during that transitional period. At some point later in the run – most likely in early 1972, Decca/Longines stopped printing labels with the same typeface as had been employed on the black-label copies and on the earlier green-label copies. From this point on, the word "STEREO" appears in narrow print. These copies are considerably more difficult to find than the earlier ones, although there is usually no value difference.
meetback meetback meetback Longines altered the record number of the LPs by adding the number "8" to the prefix. The expanded record numbers appear on the record covers and labels and in the trail off areas. Longines began pressing Capitol Beatles albums in 1969, mono discs had been phased out. Thus, there are no mono Longines pressings of Beatles albums.
LABEL CLOSE UP
SIDE 1
 SIDE 2
 The club issue album labels have full "John Lennon-Paul McCartney" credits.
meet
 meet
LABEL CLOSE UP
meet The text of the perimeter print in black on the club issue discs states "Manufactured under license from Capitol Records, Inc., Hollywood and Vine Streets, Hollywood, California." in lowercase.
OTHER ITEM
-

LABEL Capitol Green Target label with "R" in a circle / with Thin "STEREO" (Record Club Edition)
MIX STEREO
VINYL COLOR Black
PRESS FACTORY Longines
FACTORY CODE 16
MATRIX No. SIDE 1
 ST1  82553   1      2  III   (machine stamped)
SIDE 2
 ST2  82553   1      2  III   (machine stamped)
PUBLISHER'S NAME
 -
"SUBSIDIARY" PRINT
 -
COVER FORM
 Single type. Housed in a cardboard jacket. Front cover: with gloss varnish
INNER SLEEVE Plain white inner sleeve
COVER DESIGN/ PHOTO/ NOTES Photo by ROBERT WHITAKER
PRODUCER George Martin
COMMENTS
 When the Capitol Record Club began operations in 1958, it entered a mail-order market dominated by two clubs owned by other labels - Columbia and RCA. the Capitol Records record club enticed people to join by offering half-dozen or so "free" records in exchange for the new member buying one record and agreeing to club membership rules. Capitol's only hope of catching the competition was to exploit the strength of its talent roster.
Then in December 1968, Capitol had agreed to sell its direct marketing corporation, which included the Capitol record club to the Longines (Longines-Wittnauer) company. prior to Longines' purchase of the record club, The Beatles albums issued to club members were the same as the records shipped by Capitol to distributors and stores.
After Longines took over the club in 1969, Capitol quit supplying albums to the club, instead Longines arranged for the manufacture of Capitol albums using cover artwork and label backdrops supplied by Capitol. The LP back covers have three angled black bars in the upper right hand corner which wrap around to the front cover in the upper left hand corner, and do not have the "File Under" information.

Longines also altered the record number of the LPs by adding the number "8" to the prefix. By the time Longines began pressing Capitol Beatles albums in 1968, mono discs have been phased out. Thus, there are no mono Longines pressings of Beatles albums. These Longines Beatles albums are less common than the standard Capitol albums, which sold in the millions.

The first records pressed for Longines have the Capitol rainbow label backdrops, while later issues have either green Capitol labels.

Longines altered the record number of the LPs by adding the number "8" to the prefix. "Yesterday and Today (Capitol ST 2553)" is designated ST-8-2553. The expanded record numbers appear on the record covers and labels and in the trail off areas.

The New Improved Full Dimensional Stereo logo was appeared at the top of the front cover slick.
Back liner has the catalog number "ST 8- 2553". With "Full Dimentional Stereo" logo, WITHOUT "Also Available In Regular Monophonic"  letters under the FDS logo.

The back liners have a small numeral located near the lower right or left corner. These numbers were used by Capitol to identify where the album cover was manufactured. (16 = Longines)

Label: Capitol Green Target label with R" in a circle.
Capitol's green label was first issued in July, 1969 (to April 1971). It sports a new Capitol logo:  a “C” surrounding a record. So did the record club; the change likely came in October. On this new label, the licensing statement still indicates that the records were made for Capitol Records. On early copies, the word "STEREO" appears in the same type face that had been used on the black-label issue – with "round" letters like the ones that were being used on regular-issue Capitol albums.

Capitol's record club never did adopt the red label style of 1971, continuing to use the green label during that transitional period. At some point later in the run – most likely in early 1972, Decca/Longines stopped printing labels with the same typeface as had been employed on the black-label copies and on the earlier green-label copies. From this point on, the word "STEREO" appears in narrow print. These copies are considerably more difficult to find than the earlier ones, although there is usually no value difference.

On the label, The text of the perimeter print in blue on the club issue discs states "Manufactured under license from Capitol Records, Inc., Hollywood and Vine Streets, Hollywood, Calif." in lowercase.
The club issue album labels have full "John Lennon-Paul McCartney" credits.

Because of the slight delay in receiving the stereo mixes of "I'm Only Sleeping," "Doctor Robert," and "And Your Bird Can Sing," original vinyl pressings of Yesterday...and Today have those songs in rechanneled stereo. They appear in true stereo for the first time on vinyl in the US on the record club release, leading some people to mistakenly believe that "record club issues are superior." In reality, record club releases would typically be of inferior quality later on, to make up for their low sale prices, and the three songs had already appeared in true stereo in every tape format.

(*) The Longines Symphonette Society:
The Longines Symphonette Society was a direct marketing company working out of Larchmont and, later, New Rochelle, New York. These addresses were also printed on the labels of their releases. The company operated from the late-1960s until 1974, headed by Alan Cartoun, president, and son of Longines Watch Company Chairman, Fred Cartoun. The Longines Symphonette Society was a pioneer of using personalized computer-generated letters to promote LP records, 8-track tapes, electronics, books, and collectors' medallions. But their main business was mail-order LP box sets of classical and easy listening music, as well as releasing LPs of "old time radio" (OTR) programs.

It purchased the record club edition rights to the catalog of Capitol Records from the label for its Capitol Record Club in 1968 and continued to press Capitol LPs for the club until 1975, when it was shut down. (from Discog)


back